McDonald’s is pecking again at its rivals to establish itself as a contender within the chicken sandwich wars.
The fast-food big is testing a crispy chicken sandwich in Houston, Texas, and Knoxville, Tennessee, as rivals like Popeyes and Chick-fil-A money in on fried chicken sandwich gross sales. It is testing out its Crispy Chicken Sandwich within the two Southern states starting Monday by means of Jan. 26, a McDonald’s spokeswoman advised FOX Enterprise.
The Crispy Chicken Sandwich features a fried chicken patty served on a candy, buttery potato rolls and topped with butter and crinkle-lower pickles, and a Deluxe Crispy Chicken Sandwich version will feature lettuce, tomatoes, and mayo.
The Crispy Chicken Sandwich is McDonald’s newest tried at infiltrating the fried chicken sandwich market. It rolled out its Ultimate Chicken Sandwich at greater than 100 places throughout Washington state in 2018. Now, it’s competing with the likes of Popeyes and Chick-fil-A.
When Popeyes launched its chicken sandwich in August, it turned an instantaneous hit, promoting out in around two weeks and sparking a viral Twitter feud with rival Chick-fil-A. The sandwich garnered a lot of hype, Popeyes’ sales had been 17 % greater than average weeks after it offered out of the sandwiches.
In August, Atlanta-based mostly Chick-fil-A has named America’s favorite fast-food restaurant beating out reigning burger champion In-N-Out for the highest spot on Market Force’s Fast Food Market Research report, which surveys greater than 7,000 customers. The findings present a growing consumer demand for fried chicken over beef. Certainly, Chick-fil-A beat out Burger King and Wendy’s in sales, rating No. 5 behind giants like McDonald’s and Starbucks on QSR’s rating of the highest 50 quick-food chains in America for 2018.